Media Blog

NRO’s MSM watchdog.

Ratings Woes for MSNBC, Piers Morgan


Via the Hollywood Reporter:

MSNBC delivered its worst quarterly primetime showing among total viewers and adults 25-54 since 2007. The cable network suffered dips as other networks benefited from the quarter’s bigger news stories. MSNBC’s primetime returns in total viewers (576,000) and the key demo (191,000) were at lows not seen since the fourth and second quarters of 2007, respectively. The network did manage to improve month-to-month from it lows in May, when it fell below perennial fourth-place newser HLN.

And . . .

[O]ne CNN primetime broadcast that hasn’t been particularly fortunate is Piers Morgan Live. The Larry King heir, who kicked off the second quarter with a slight rebrand from Piers Morgan Tonight, saw his second-lowest-rated month since premiering in January 2011 despite the quarter tying his highest. June brought the series an average 121,000 viewers in the targeted demo, 42,000 shy of HLN’s Dr. Drew On Call – though the two broadcasts tied in total viewers.

And in other news, Fox’s Megyn Kelly is moving to prime time when she returns from maternity leave. Still no news, however, on whether she replaces Bill O’Reilly, Sean Hannity, or Greta Van Susteren.




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