And Now for Alec Baldwin’s Ratings

by Greg Pollowitz

And MSNBC still gets killed by Fox News:

Alec Baldwin’s premiere of his new MSNBC  interview show Up Late With Alec Baldwin logged an average of 654,000 viewers on Friday  – up 53%  compared to the timeslot’s take one week earlier. That said the Hollywood A-lister clocked 172,000  viewers in the news demo — a 7% drop compared to MSNBC’s performance in the hour one week earlier.  FNC trounced Baldwin in the timeslot: Hannity logged 1.5 million viewers — 338,000 in demo. Baldwin’s gain may have been Anderson Cooper’s loss. CNN was down 52%, week to week, in overall audience (347,000) and 58% in the demo (111,000).

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