Newspaper Circ Numbers Set To Take Another Big Hit
The Editor & Publisher magazine reports that when the Audit Bureau of Circulations releases its spring numbers on Monday, they will reveal another sharp drop in newspaper circulation.
According to industry sources, overall daily circulation for the six months ending March 2007 is expected to sink approximately 2.5%, while Sunday will drop around 3.0%.
And while The New York Times “will most likely be flat to down,” there is good news for the Conservative-leaning Wall Street Journal: Daily circulation at the WSJ has risen 0.6% to 2,062,000.
Yet again, major metro papers are bearing the brunt of the responsibility for the declines. Papers that are showing daily drops of 5% or more, according to circulation sources, include: The Dallas Morning News, The Miami Herald, The San Diego Union-Tribune, The Star Ledger in Newark, N.J., The Orange County (Calif.) Register, The Austin American-Statesman, the San Jose Mercury News, and the South Florida Sun-Sentinel.