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Adiós to CNN Latino



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CNN Latino is done after only a year. Via the Daily Mail:

CNN axes Spanish language service only one year after launch

  • CNN Latino was a service for local affiliates that combined news and entertainment programming
  • The cancellation has no effect on CNN en Español, which remains on the air

CNN Latino has been shuttered only one year after its much-hyped launch.

The Spanish service tailored to the fast growing Spanish-speaking demographic and packaged for local affiliates has closed down after not meeting business targets, the network announced in a press release.

The venture failed to take advantage of a population that would be the fifteenth largest media market in the world if considered a separate country, according to the Miami Herald.

‘Despite the great efforts of many talented people, CNN Latino was not able to fulfill our business expectations and we are discontinuing the programming this month,’ a CNN spokesperson told Media Moves.

CNN Latino provided both news and entertainment programming made for a bilingual Hispanic audience, according to a Los Angeles Times story touting the launch. The service was meant to take on Hispanic heavyweights Telemundo and Univision, but it never panned out.

The rest here.



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