The Washington Post’s “The Fix” blog looks at the new hires made by the Perry campaign:
Curt Anderson, a partner at OnMessage Inc. and Nelson Warfield will bulk up Perry’s media and advertising operation while Tony Fabrizio will help direct polling. (Mike Baselice, Perry’s longtime pollster, confirmed to the Fix that he will stay on board as well.)
Anderson, Warfield and Fabrizio were the strategic core of Scott’s operation in the last election — a race where the one-time health care executive spent tens of millions on ads that blanketed the Florida airwaves and delivered him a somewhat unexpected victory. (Anderson is also tightly connected to Louisiana Gov. Bobby Jindal, an early Perry endorser.)
“Those guys understand messaging and targeting and the complications of running a campaign in Florida, which really ends up being seven or eight separate campaigns under one umbrella organization, since the electorate is so diverse here,” said Sally Bradshaw, a political confidante to former Florida Gov. Jeb Bush.