If you live in a swing state, expect to see a lot of this ad in the coming month, as Crossroads GPS is going to spend $25 million to air it in  Colorado, Florida, Iowa, Michigan, North Carolina, New Hampshire, Nevada, Ohio, Pennsylvania and Virginia.

That’s a lot of broken glass.

The new spot will start airing Thursday, May 17 and run through May 31 in an $8 million initial buy.