Hillary Clinton and Univision have joined together to work on a new initiative for Hispanic children, allowing the prospective 2016 Democratic candidate to partner with the massively popular Spanish-language network.
This week, Clinton introduced a new effort with Univision, called Pequeños y Valiosos, a project of her “Too Small to Fail” initiative for early-childhood issues that will focus on helping Hispanic children five years and younger to develop language skills.
As the Washington Post notes, “the agreement with Univision provides her with a bridge to the nation’s fast-growing and politically influential Hispanic community.” Univision consistently ranks among the most-watched networks on American television, often beating English-language networks.
Clinton has a longstanding relationship with Univision chairman Haim Saban, who has given millions to the Democratic party over the years, and has been described by Bill Clinton as a “very good friend and supporter.” In 2008, Saban endorsed the former first lady and New York senator in the Democratic primary against Barack Obama.
Univision will be running public-service announcements in Spanish promote Clinton’s Too Small to Fail project.
“Our Spanish language partnership will help Hispanic parents, grandparents and caregivers help to get their own children ready for school,” Clinton said at an event this week in New York with Mayor Bill de Blasio. “What we want to do is help bring that information to families so that while they are caring for the children they love . . . they are talking to them, singing to them, helping them succeed.”