That’s the title of the Chronicle of Higher Education’s current cover story. The only two problems with the drive are its illegality and unfairness, as I note in my comment at the end of article:
Now reread this article, asking yourself whether, if Rochester were doing all it’s doing in order to increase the number of white and overrepresented minorities on its faculty, there would be any question that it was engaging in illegal racial discrimination. And, no, the Supreme Court’s University of Michigan decisions do not protect the school, because employment discrimination is covered by a very different statute. (See my May 19, 2006 Chronicle of Higher Education essay.) Legal considerations aside, by all means cast a wide net, but then ignore skin color and national origin and just hire the best qualified individuals.