Michael L. Wesch , an anthropologist at Kansas State University, had a bright idea as he was preparing a paper on the culture of video blogging (specifically, social networking and other interactive tools, which are collectively known as Web 2.0). Determining to make use of the technology to spread his message, he composed a short video with examples of Web 2.0 features, with a catchy soundtrack and rapid-fire editing. This he uploaded to YouTube, the video-sharing site.
Within a short time, as reported in The Chronicle of Higher Education, “the video had been viewed more than two million times and had sparked commentary from around the world. In a way, the short clip proved its own argument — that Web 2.0 is linking people in new ways and changing the way ideas are exchanged.”