Revealing the long-standing nature of their prescription — tell starving people they ought to consider dieting:
“Many of the conservation measures temporarily undertaken when the mini-crisis was in its acute stage—lowered speed limits, car-pools, reset thermostats, etc.—should be instituted on a permanent basis. . . . In the long run, energy should be made expensive, especially for large users, as an incentive to conservation.” – Paul Ehrlich and Anne Ehrlich, The End of Affluence (Riverside, Mass: Rivercity Press, 1974, 1975), p. 48.
“Except in special circumstances, all construction of power generating facilities should cease immediately. . . . Power is much too cheap. It should certainly be made more expensive and perhaps rationed, in order to reduce its frivolous use. – Paul Ehrlich and Richard Harriman, How To Be A Survivor (Rivercity, Mass.: Rivercity Press, 1971, 1975), p. 72.