Robert, first of all, I knew I could count on you for the faithful libertarian response to my question about government regulation of Four Loko. As a bonus, I was intrigued to hear a defense of the drink from a real-world connoisseur of the stuff.
Secondly, thanks for one of the best blog post titles of recent memory.
As for your point that Four Loko has about the same percentage alcohol content as wine, I think it is worth pointing out that a typical glass of wine is only five ounces, while a Four Loko can, at 23.5 ounces, is almost five times that much. If people are viewing a can as a single serving, it is no wonder they are dropping like flies. I know five glasses of wine would easily put me under the table.
“Alcoholic energy drinks” are nothing new. College kids have been mixing hard liquor and Red Bull for a long time. But young people seem to have an unusually difficult time not drinking themselves nearly to death with this stuff. Maybe it would be a good idea for Four Loko to come out with — I don’t know — some six-ounce cans. As a couple of readers pointed out in the comments on one of my earlier posts, Four Loko, with its youth-oriented logo and packaging, seems like a lawsuit waiting to happen.
Sheesh, I’m getting dizzy just thinking about this stuff.