I imagine that the scholarship winning tweet for the question, “what makes you an exceptional Tippie Full-time MBA candidate and future MBA hire?” would be something like:
I support workplace multiculturalism, egalitarianism, and social justice — I hate capitalism! #GoHawkeyes #Obama2012
On the flip side, I don’t have a problem with using social media as the basis for scholarships. A full ride for one tweet is silly, yet I’d support awards for an innovative use of social media. In this case, innovative does not mean 100,000 Facebook friends or exchanging tweets with Jay-Z — I’m referring to producing something creative and entrepreneurial.