Emily Yavitch, a student at San Diego State, writes today at The College Fix about the GOP’s problem reaching college-age voters. The crux of her message? Republicans need to get smarter when it comes to the use of technology, image, and social media.
My liberal friends are always posting clever, politically related pictures, quotes and memes on social media.
For example, they were among the tens of thousands of people across the nation who changed their Facebook profile picture to red-colored equal signs when the Supreme Court heard oral arguments on same-sex marriage in late March.
Where were College Republicans with an official and clever little icon to post in support of traditional marriage? Nowhere to be found.
So I changed my profile picture to that of a man and a woman, which sparked quite a dialogue. How cool would it have been if that were more widespread?
This week, the College Republican National Committee released a postmortem on what went wrong with the youth vote in the November election, during which “President Barack Obama won 5 million more votes than Gov. Mitt Romney among voters under the age of 30 … enough to ensure his re-election.”
To earn more youth votes to the Republican ticket come 2016, the 95-page report cites numerous ideas and strategies, among them improved social media campaigns.
Gee, you think?!
I know that people my age use their smartphones much more than “at least once a week,” and nearly everybody uses various apps/texting “multiple times per day,” as the report stated.
It seemed odd the notion was startling to College Republican leaders…
Read the rest of Ms. Yavitch’s article at The College Fix.
Republicans often mock Democrats for their focus on style over substance. But maybe the GOP would benefit from a few style lessons from the left. Do you agree?