Auto Market ‘Driven By Government, Not Consumers’

by Henry Payne

The electric-car bandwagon is running fast these days, even as industry analysts like J. D. Power predict just 7 percent of global sales will be electric by 2020. But even that figure requires rose-colored glasses. Rebecca Lindland, Director of Auto Research for IHS Global Insight, offered welcome perspective on Detroit radio this morning.

“Automakers’ product is being driven these days by the government, not by the consumers,’ she says, noting that there is no surge in demand from consumers for electrics.

Indeed, she pointed to hybrid sales figures which are in decline and currently at less than 3 percent of market share — even after a decade of sales momentum. Recall that J. D. Power predicted 4.6 of sales would by hybrid this year as recently as 2007.