Try nudity? An excerpt from a Der Spiegel piece on how to make global warming a “hot” issue again:
Sex: Perhaps advertising’s most potent weapon can be harnessed for climate protection campaigns as well. One initial experiment showed an attractive female researcher posing in a bathing suit in front of Arctic ice. “Climate change is sexy,” was also the motto of several working groups at the Global Media Forum in Bonn. India has even managed to turn a sex symbol into an icon for climate protection. The Ice Shiva Lingam, an enormous ice stalagmite in the Amarnath caves of northern India, is revered as a fertility symbol. Major news outlets in the country have begun reporting on global warming since the frozen phallic symbol began to melt.
Hey, what works to sell beer must work for major policy issues, right?