Ford’s Green Pose

by Henry Payne

Under its environmentalist chairman, Bill Ford, Ford Motor Company has preened green, touting its “Ecoboost” engines and hiring Hollywood greenie Ed “Ford Gets it” Begley Jr. as its 2011 Detroit Auto Show spokesman to tout its commitment to a zero-emission electric world.

So this month, Ford began spreading its gospel to the world with construction on a new $1 billion electric manufacturing plant in India, right? Wrong. The new facility will produce 270,000 internal combustion engines a year as Ford targets a goal of 50 percent global growth by the middle of this decade to 8 million vehicles a year.

That’s a lotta ICE engines. So much for Ford’s other goal of decreasing global emissions by 80 percent by 2050.

Clearly, Ford separates the green church from the state of its bottom line.