In the satire game these days, it’s hard to stay one step ahead of reality.
According to the Environmental Protection Agency, NASCAR will encourage fans to buy “sustainable concessions” at races, expand the use of “safer chemical products,” conserve water, reduce waste, promote recycling, push products approved by the EPA that have a small enviro footprint and encourage suppliers to get an “E3 tuneup” aimed at promoting sustainable manufacturing.
This after NASCAR had already buckled to the EPA (and Big Ethanol) on using E15 fuel. Once the rebel of sports — a distinction that attracted a Live Free or Die, anti-government demographic and the iconic NASCAR Dad — NASCAR’s heavy corporate sponsorship is turning it PC.
“This collaboration is a statement of NASCAR’s commitment to green innovation and our role as a leader in sustainability,” said Mike Lynch, NASCAR managing director of green innovation. NASCAR director of green innovation? You can’t make this stuff up.
Will the satirical poster at the top of this post be reality come 2015?