When whichever team wins England’s FA Cup competition next year, will they be spraying bottles of Budweiser instead of champagne? AB InBev’s Budwesier is now the new sponsor of the oldest cup competition for the next three years, replacing E.ON. This is not the first time Budweiser has sponsored a soccer competition; in fact they have been sponsors of World Cups past and will be a sponsor for the 2014 tournament in Brazil, as well as being involved in MLS. In addition, the final will be played at the traditional English tea time. Want some biscuits with your Bud?
by Nigel Assam