Why Wear Your Team’s Jersey When It Can Wear You?

by Nigel Assam

La Liga team Sevilla has a novel way to increase revenue. The team sells space on the back of their players’ jerseys — 24 euros for the season — where fans can place a photo of themselves. However, if you think you’ll see your smiling face, think again: the images are nearly microscopic — two millimeters square — and many images are crammed together in the numbers. You’ll need a powerful telescope to actually find your face, if you can keep up with your chosen number.