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Brief chronicles of our sporting times.

Carlsberg Lager Knows How to Celebrate Naming Rights



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Don’t know how real this video is, or the bottle of beer broken on the stands, but it is just to watch. Imagine if Budweiser or any other American beer company purchased the naming rights to a stadium stand and then decided to celebrate by swinging a huge bottle of beer at its inauguration to be smashed against it. That’s exactly what Danish lager company Carlsberg did when they purchased the naming to a stand at Copenhagen’s Parken Stadium. Clean up in Aisle 3!


Tags: Misc.


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