Back in May, Chevrolet’s parent company, GM, signed a five-year sponsorship deal with Manchester United to be their new seat sponsor, replacing Audi, in the hope of making Chevrolet a global brand. Chevrolet has announced it will replace insurance giant Aon as the club’s shirt sponsor for seven years beginning in the 2014–15 season, becoming only the fifth shirt sponsor in the club’s history. The deal is worth £200 million ($314,000,000) and will ensure the automaker’s exposure to the club’s putative 659 million fans worldwide.
The deal comes just days after Chevrolet signed a four-year deal with Manchester’s historical rival Liverpool Football Club to be Liverpool’s official automotive partner. Chevrolet will be displayed in Anfield, Liverpool F.C.’s home ground; and in their publications and on their website.
Again, I don’t think the likes of Wayne Rooney, Steven Gerrard and others will be buying the Volt anytime soon. But Chevrolet certainly comes out the winner in the constant and bitter rivalry between these two historic English teams.