Anti-Redskins Ad Runs During the NBA Finals

by Greg Pollowitz

Via ABC News:

Native Americans are sending a loud message to the Washington Redskins.

A northern California tribe paid for a commercial to air in seven major U.S. cities during halftime of Tuesday’s NBA Finals game, their latest plea for the NFL team to change its “racist” name and mascot.

“In my opinion, the ‘r’ word is just as derogatory a slur as the ‘n’ word,” Marshall McKay, chairman of the Yocha Dehe Wintun Nation, said in a video about the “Change the Mascot” campaign.

The minute-long commercial, called “Proud to Be,” is a shortened version of a similar ad that was posted online earlier this year. In it, a narrator lists adjectives that could describe Native Americans — “Indian,” “Navajo, “Sioux,” “Spiritualist,” “strong” — before the camera zooms in on a Redskins helmet, “the one thing they don’t” call themselves.

The ad, which premiered Sunday night in Miami during Game 2 of the NBA finals, was slated to play in Chicago, Dallas, Los Angeles, New York, Sacramento, San Francisco and Washington, D.C. during the Game 3 broadcast.

Video of the ad as it ran here. A longer version from “Change the Mascot,” which has been on YouTube for months, can bee seen here.