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Great or End of the World? Whiskey in a Can

Via Stumbled Upon:

The makers of Four Loko wish they thought of this.

The thing about glass bottles – they’re heavy and breakable. What if there was a safe, recyclable way to get your whisky fix? One Panamanian company is now packaging the party in an aluminum can.

Scottish Spirits thinks selling whisky in cans can help them tap into the outdoor beverage market. “It’s lightweight and portable and entirely recyclable, which is good news. It will be one of the hot picks for any outdoor activities,” said Scottish Spirits CEO Manish Panshal. . .

I think it's closer to "great" than end of the world, but I will reserve judgment until I taste it. - Greg Pollowitz

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