How things change.
| 2002 | 2003 | 2004 | |
| Victims of Lawsuit
Abuse |
Cigarette Makers | Fast Food Restaurants | All you can eat buffet
providers |
| Health Hazard | E. coli | SARS | Type 2 Diabetes |
| Beauty Fixes | Botox in a Bottle | Mainstream Men’s Products | Pet Pampering |
| TV is… | Entertainment | Infotainment | Menutainment |
| Post- College Life | Big City or Bust | Renting from the ‘Rents | Success in the Small
City |
| Style Symbols | Zodiac Signs | Monogram Mania | Oversized Accessories |
| Reality TV | Reality Dating | Reality Newlyweds | Reality Campaigning |
| The Next “It”
Demographic |
Hispanic Voters | NASCAR Dads | Bob-and-his-Job |
| Target Women Voters | Soccer Moms | SUV Moms | Not-yet-Moms |
| Food Fetishes | Lactose-free | Organic | Low-carb |
| War Mantras | Send in the troops? | All systems go. | Mission Complete. |
| Sports Scandals | Steroid Raging | Center Court(room)
Action |
Outrageous Endorsements |
| Wesley Clark | Clark for War | Clark Against War | Clark in a War |
| Surprise Teams | Anaheim Angles | Florida Marlins | Philadelphia Eagles |
| Home Décor | French Country/Minimalist
Kitchen |
Chrome/Bathroom Bonanza | Something Old/New/Borrowed/Blue |
–Kellyanne Conway is president and CEO of the
polling company, inc./WomanTrend.