Politics & Policy

California Ad Wars

Sen. Barbara Boxer’s campaign has released a new ad that features laid-off Hewlett-Packard employees bashing Carly Fiorina, who as CEO laid off 30,000 employees following a merger.

The employees complain that Fiorina shipped their jobs overseas, and ultimately collected $100 million for her work at HP.

“Carly Fiorina says she is proud to run on her record at Hewlett-Packard, and this ad gives voters a chance to hear about that record from people who experienced it first hand,” said Boxer campaign manager Rose Kapolczynski in a statement.

The ad will air in Los Angeles and San Francisco. Fiorina’s campaign had previously released a web video that shows former HP employees defending Fiorina’s tenure at the company, including her layoff decision.

Meanwhile, Carly Fiorina’s campaign has also released a new ad, “Bickering,” and a new web video, “Jammed Up.”

“Bickering” features a despondent narrator who says, “California jobs gone, and Barbara Boxer plays politics,” as “2,273,900 Californians unemployed” flashes across the screen. “Her hometown paper refuses to endorse her, saying, ‘We deserve a senator who is effective, willing to reach across the aisle,’” he continues, referring to the San Francisco Chronicle’s refusal to endorse either senate candidate.

Fiorina appears onscreen then, against a muted backdrop and using an affable, upbeat tone. “When bickering ends, solutions begin,” she says calmly. “No partisan games. I’ll reach across the aisle. Work with others. Oppose my party if needed. Your agenda. Not mine.”

The “Jammed Up” web video shows scenes of backed-up bumper-to-bumper traffic clogging the freeways and news clips of Los Angeles residents complaining about how the roads roped off to accommodate President Obama, who was visiting the city, had created massive traffic. Tomorrow the president will be attending a fundraiser and rally at University of Southern California in Los Angeles for Boxer.

“The president’s visit to West Los Angeles in August caused major traffic problems. Police warn it will be the same for this visit,” reported ABC News today.

“Once again, Barbara Boxer is jamming up California,” notes the video. “But Boxer’s traffic jam could be the least of your worries. Jammed trying to find a job? 2.2 million Californians are unemployed.”

“Jammed trying to pay for your home? California has the 4th highest foreclosure rate,” the video continues. “Barbara Boxer has California jammed up.”

The U.S. Chamber of Commerce also released a new TV ad earlier this week that slams Boxer’s fiscal record.

“Barbara Boxer has been recklessly mortgaging America’s future by adding trillions to the deficit and our tax burden. After nearly three decades as a Washington politician, there appears to be no limit to Boxer’s eagerness to tax and spend,” said Chamber national political director Bill Miller in a statement.

“As if her fiscal irresponsibility were not enough, Boxer also voted to cut back water to the Central Valley, shutting down farms and small businesses and helping to drive some Valley unemployment rates as high as 40 percent,” Miller added.

The ad will air in the Los Angeles area.

Katrina TrinkoKatrina Trinko is a political reporter for National Review. Trinko is also a member of USA TODAY’S Board of Contributors, and her work has been published in various media outlets ...

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