The National Republican Senatorial Committee is spending another $3 million in California this week on TV ads, bringing up the NRSC’s total spending in California this election to $7.8 million.
In a statement, NRSC spokeswoman Amber Marchand said the buy was “demonstrating our confidence that this race is very much winnable.” The NRSC’s internal polls show Fiorina a point behind Boxer.
The Fiorina campaign has also released a new ad today, “Crushed,” which uses stark, Depression-like images to convey the hopelessness of California’s current economy.
“Barbara Boxer failed to protect California jobs,” charges the narrator. “Praises the stimulus plan while two and a quarter million Californians are unemployed,” he continues, as the camera pans over a crowd holding signs saying “I want to work.”
“Trillions in deficits. Billions in taxes. Our hopes crushed by Washington. The legacy of Barbara Boxer,” intones the narrator. “We can change Washington. But not unless we change the people we send there.”