Politics & Policy

Marketing Medicare Reform

‘Premium support” is at the heart of GOP efforts to modernize Medicare before it evaporates as soon as 2020. Democrats have mutilated this excellent idea, which also bears a dreadful name. House Budget Committee chairman Paul Ryan (R., Wis.) and his colleagues should re-launch this concept, pronto.

Republicans should remind mewling Democrats that economists in liberal thinks tanks came up with the idea in the first place. The Brookings Institution’s Henry J. Aaron and the Urban Institute’s Robert Reischauer fathered “premium support” in 1995.

Former senator John Breaux (D., La.) promoted this reform as co-chairman of President Clinton’s bipartisan Medicare-overhaul commission.

“I have proposed a premium support Medicare plan modeled after the health care plan serving nearly 10 million federal workers, retirees and their families,” Breaux wrote in March 1999. “Premium support means the government would literally support or pay part of the premium for a defined core package of Medicare benefits,” he explained. “Today, Congress micromanages Medicare and the government uses fee schedules and thousands of pages of regulations to set prices for specific services. My plan combines the best that the private sector has to offer with the government protections we need to maintain the social safety net.”

Former senator Bob Kerrey (D., Neb.) echoed Breaux. As he told Reuters in May 1999: “You’re much better off letting 50 million people make decisions on their own than having [Washington] decide things from the top down.”

Breaux still favors this approach. “We have to end Medicare as we know it,” he said in the May 25 Baton Rouge Advocate. “We don’t have to deliver it the same way we did in 1965.”

Unfortunately for this fine policy that Democrats conceived, “premium support” sounds like either a luxurious bridge abutment or a mink jock strap. Only an actuary could love such a cold, sterile phrase. Even worse, nobody outside Washington fathoms such verbiage.

Jim Guirard, long-time chief of staff to the late Sen. Russell Long (D., La.), runs the TrueSpeak Institute (TrueSpeak.org). He advises the GOP to market “MediChoice.” Unlike the head-scratching that “premium support” inspires, MediChoice signals that Republicans would give seniors choice in medical coverage. Just as the GI Bill helps veterans pay tuition at schools that match their interests, MediChoice would help future Medicare recipients (now 54 or younger) buy coverage that suits their circumstances.

Guirard urges Republicans to call today’s Medicare system “MediCrash.” The Democrats’ policy — snatching $575.1 billion from Medicare to fund Obamacare and pretending that the program is the platonic form of fiscal health — invites financial catastrophe. By Sept. 30, 2020, the Congressional Budget Office forecasts, Medicare’s Trust Fund will be “exhausted.” Republicans should reiterate that Democrats — not the greedy, granny-killing GOP — perpetrated a half-trillion-dollar heist against Medicare’s coffers to underwrite Obamacare. Democrats pitifully refuse to do anything to prevent this calamity. What will their negligence yield in just over nine years? The CBO predicts: MediCrash.

Republicans also must defeat the Democrats’ repulsive imagery of the GOP literally throwing Grandma to her death. Instead, Ryan & Co. should show Americans what to expect under MediChoice. Rather than run from the voucher concept, why not embrace it? Ryan would have the Treasury send money directly to whichever health insurer a senior selected. To help MediChoice participants understand the value behind such invisible transfer payments, why not send them physical MediChoice Grant notices equal to the value of their subsidies? For added comfort, these grants should resemble today’s Social Security checks.

A MediChoice Grant notice, like this prototype, would illustrate that Republicans want to give seniors choice in Medicare coverage. [Image designed by KeybridgeCommunications.com.]

MediChoice advocates should use mock-ups of such a voucher to remind Americans that Ryan and the GOP want to give future seniors something concrete and worthy, not fling them fatally from cliffs.

One high-level GOP congressional aide tells me that Republicans fear that if they unveil a physical voucher, “Democrats will attack it as some kind of discount coupon.” Fine! Far better for Democrats to accuse Republicans of giving Granny a coupon to buy health insurance that she likes, rather than murdering her and selling her wheelchair for caviar money.

— New York commentator Deroy Murdock is a nationally syndicated columnist with the Scripps Howard News Service and a media fellow with the Hoover Institution on War, Revolution, and Peace at Stanford University.

Deroy Murdock is a Manhattan-based Fox News contributor, a contributor to National Review Online, and a senior fellow with the London Center for Policy Research.


The Latest