Seizing modest momentum in the race for the Republican presidential nomination, businessman Herman Cain promised to invest in additional staff and campaign more aggressively in New Hampshire and Iowa.
“We have run this very lean by design. We are now going to ramp up,” he told reporters near the New Hampshire State House Wednesday afternoon. “We now have the money to do so. I didn’t want to get out in front and commit to spending a whole lot of money before I knew that the American people were going to say, ‘You know what? This long shot may not be such a long shot.’”
The Washington Post reported yesterday that the Cain campaign currently “employs 30 people, with field staff on the ground in Iowa, New Hampshire, South Carolina, Florida, Nevada, Maryland and Virginia.”
Cain’s campaign so far has been somewhat unconventional; he has been visiting the early primary states, but also has continued to make speeches around the country. His decision to take time out for his book tour also was unusual for a candidate. As he rises in the polls, it’s worth watching whether he decides to start running a more traditional campaign or continues his current approach.