Politics & Policy

The Time-Wasting Network

Facebook takes the hard work out of goofing off.

‘If time be of all things the most precious,” Benjamin Franklin said, “wasting time must be the greatest prodigality.” But he had never heard of a status update.

Facebook is the world’s foremost purveyor of information you shouldn’t care about. Facebook founder Mark Zuckerberg is to uselessness what Henry Ford was to the automobile. He has mastered it on an industrial scale and is riding it to a vast fortune. At more than $100 billion, the valuation of Facebook equals the annual GDP of Morocco or Vietnam, countries that don’t top anyone’s list of economic powerhouses, but do actually produce some things of value.

Can 900 million people, the roughly one-eighth of the planet that uses Facebook, be wrong? If they are passing around photos of pets in party costumes, telling us whether they are having a good or bad hair day, and playing the farming-simulation game FarmVille, the answer is, “Why, yes they can!”

Facebook has transformed oversharing from an annoying habit of the poorly socialized into the very stuff of daily interactions. No thought is too banal, no event too minor, no mood too passing, no photo too embarrassing to be posted on Facebook. One of the great self-regarding egotists of all time, the late author Norman Mailer, might have blanched at the unrelenting self-exposure of it.

#ad#Facebook has been a boon to employers vetting prospective employees and to divorce lawyers looking for incriminating evidence. Once, taking vodka shots out of the bellybutton of your friend at the bar at 2 a.m. might have been an ill-considered caper to laugh about the next day. Now the photo may well end up on your “timeline.” In the world of Facebook, everyone is his or her own personal TMZ.

None of this is to slight Zuckerberg, who saw the potential of an online network enabling mostly meaningless interactions and conceived, marketed, and grew it with the genius touch of a truly inspired entrepreneur. He is as audacious as he is brilliant in the tradition of the great American businessman. Anyone who saw the movie The Social Network surely prefers that this outsider with a hoodie rules our digital world rather than the overdog Winklevoss twins, his Harvard rivals, who went on to row in the Olympics and claim he stole their idea.

It’s not that Facebook has no redeeming value. It brings together people with similar interests who wouldn’t meet otherwise, and is a powerful organizing tool, in causes ranging from high-school reunions to Middle Eastern revolutions. And, oh yeah, it reminds you of friends’ birthdays. This is all to the good.

Yet Facebook is overwhelmingly the ephemeral chasing the trivial. The “like” and “poke” functions have an appropriately grade-school feel. (It’s hard to believe that Facebook once grew its business on the basis of its supposed cool.) The designation “friend” is often a poor simulacrum of the real thing. In a notable Atlantic magazine cover story, Nicholas Carr asked, “Is Google making us stupid?” but compared with Facebook, Google is the King James Bible. Google is the entry point to a world of news and information beyond what leftovers your old college roommate is eating for dinner tonight before taking her papillon, Princess, for a walk.

The T. S. Eliot line “distracted from distraction by distraction” could have described the temptations of 21st-century social media. Other technologies — the telephone, television, e-mail — have had the same double-edged capacity to enable work and bring people together, or fritter away time on nonsense.

Facebook tilts toward pure distraction, which is one reason a pall of doubt hangs over its post-IPO future. About half of the people in one poll say Facebook is a fad. Mark Zuckerberg is mentioned in the same breath as Steve Jobs and Bill Gates, but his product is considerably more vaporous. The threat to Facebook will always be the advent of some new and even more alluring way to waste time.

— Rich Lowry is the editor of National Review. He can be reached via e-mail: comments.lowry(at sign)nationalreview.com. © 2012 by King Features Syndicate.

Rich Lowry is the editor of National Review. He can be reached via email: comments.lowry@nationalreview.com. 

Most Popular

White House

Trump and the ‘Racist Tweets’

What does “racist” even mean anymore? Racism is the headline on President Trump’s Sunday tweets -- the media-Democrat complex assiduously describes them as “racist tweets” as if that were a fact rather than a trope. I don’t think they were racist; I think they were abjectly stupid. Like many ... Read More
White House

The Trump Steamroller

As we settle into high summer and the period of maximum difficulty in finding anything to fill in hours of television news, especially 24/7 news television, two well-established political trends are emerging in this pre-electoral period: The president’s opponents continue to dig themselves into foxholes that ... Read More
Politics & Policy

Ilhan Omar Is Completely Assimilated

Beto O’Rourke, the losing Texas Senate candidate who bootstrapped his way into becoming a losing presidential candidate, had a message for refugees who had come to America: Your new country is a hellhole. The former congressman told a roundtable of refugees and immigrants in Nashville, Tenn., last week: ... Read More
Sports

We All Wanted to Love the Women’s Soccer Team

For the first time in my life, I did not root for an American team. Whatever the sport, I have always rooted American. And if those who called in to my radio show were representative of my audience, many millions of Americans made the same sad choice. It takes a lot for people like me not to root for an ... Read More
U.S.

The ‘Squad’ Gives a Gift to Donald Trump

On Sunday, Donald Trump gave the Democrats a gift -- comments that indicate he thinks native-born congresswomen he detests should “go back” to the countries of their ancestors. On Monday, the four congresswomen handed Trump a gift in return, managing to respond to the president’s insults in some of the most ... Read More