Politics & Policy

Your Common Core Marketing Overlords

A massive PR campaign funded by K Street sells Common Core as a “grassroots” reform.

They’re everywhere. Turn on Fox News, local news, Animal Planet, HGTV, the Family Channel, or talk radio. Pro–Common Core commercials have been airing ad nauseam in a desperate attempt to persuade American families to support the beleaguered federal education standards/testing/technology racket. Who is funding these public-relations pushes? D.C. lobbyists, entrenched politicians, and Big Business interests.

The foundational myth of Common Core is that it’s a “state-led” initiative with grassroots support that was crafted by local educators for the good of all of our children. But the cash and power behind the new ad campaign tell you all you need to know. For parents in the know, this will be a refresher course. But repeated lies must be countered with redoubled truths.

#ad#The Bipartisan Policy Center is one of the leading Common Core ad sponsors. It’s a self-described nonprofit “think tank” founded by a pantheon of Beltway barnacles: former Senate majority leaders Howard Baker, Tom Daschle, Bob Dole, and George Mitchell.

“Lobbying tank” would be more accurate. The BPC’s “senior fellows” include K Street influence peddlers such as liberal Republican Robert Bennett, the big-spending Utah senator-turned-lobbyist booted from office by tea-party conservatives; former Democratic Agriculture secretary and House-member-turned-lobbyist Dan Glickman; and liberal Democrat Byron Dorgan, the former North Dakota senator who crusaded as an anti–D.C. lobbying populist before retiring from office to work as, you guessed it, a D.C. lobbyist.

Jeb Bush’s Foundation for Excellence in Education is also saturating the airwaves with ads trying to salvage Common Core in the face of truly bipartisan, truly grassroots opposition in his own home state of Florida. As I’ve reported previously, the former GOP governor’s foundation is tied at the hip to the federally funded testing consortium called PARCC (Partnership for Assessment of Readiness for College and Careers), which pulled in $186 million through the Obama administration’s Race to the Top program to develop Common Core tests.

One of the Bush foundation’s top corporate sponsors is Pearson, the multi-billion-dollar educational publishing and testing conglomerate. Pearson snagged $23 million in contracts to design the first wave of PARCC test items and $1 billion for overpriced, insecure Common Core iPads purchased by the Los Angeles Unified School District, and Pearson is leading the $13.4 billion edutech cash-in catalyzed by Common Core’s technology mandates.

In December, you should know, the state of New York determined that Pearson’s nonprofit foundation had abused the law by siphoning charitable assets to benefit its for-profit arm to curry favor with the Common Core–peddling Bill and Melinda Gates Foundation. Pearson paid a $7.7 million settlement after the attorney general concluded that the company’s charitable arm was marketing Common Core course material it believed could be sold by the for-profit side for “tens of millions of dollars.” After being smoked out, the Pearson Foundation sold the courses to its corporate sibling for $15.1 million.

Then there’s the U.S. Chamber of Commerce, which has joined the Clintonite-stocked Center for American Progress to promote Common Core. The Chamber has earmarked more than $52 million on D.C. lobbying efforts.

Two D.C. trade associations, the National Governors Association (NGA) and the Council of Chief State School Officers (CCSSO), continue to rubber-stamp Common Core propaganda. They are both recipients of tens of millions of dollars in Gates Foundation money. NGA employed Democratic education wonk Dane Linn to help shepherd through the standards; Linn now flacks for Common Core at the D.C.-based Business Roundtable lobbying shop, another leading sponsor of the ads now bombarding your TVs and radios.

Despite its misleading name, NGA does not represent all of the nation’s governors, holds only nonbinding resolution votes, and serves primarily as an “unelected, unrepresentative networking forum,” as Heartland Institute scholar Joy Pullmann put it, with funding from both taxpayers and private corporations. NGA’s meetings on writing Common Core standards were convened in secret and are protected by confidentiality agreements.

Direct public input was nil. Of the 25 people in the NGA and CCSSO’s two Common Core standards-writing “working groups,” six were associated with the test-makers from the College Board, five were with fellow test-publishers ACT, and four were with Achieve, Inc., reported EdWeek blogger Anthony Cody in 2009. Several had zero experience in standards writing.

Achieve, Inc., you may recall from my previous work, is a Washington, D.C., nonprofit stocked with education lobbyists who’ve been working on federal-standards schemes since the Clinton years. In fact, Achieve’s president, Michael Cohen, is a veteran Clinton-era educrat who also used to direct education policy for NGA. In addition to staffing the standards-writing committee and acting as lead Common Core coordinating mouthpiece, Achieve, Inc., is the “project management partner” of the Common Core–aligned, tax-subsidized PARCC testing conglomerate.

Who’s behind Achieve? Reminder: The Bill and Melinda Gates Foundation has dumped $37 million into the group since 1999 to promote Common Core. According to a new analysis by former Georgia State University professor Jack Hassard, the Gates Foundation has now doled out an estimated total of $2.3 billion on Common Core–related grants to thousands of recipients in addition to NGA, CCSSO, the Foundation for Excellence in Education, and Achieve.

As they prop up astroturfed front groups and agitprop, D.C.’s Common Core PR blitzers scoff at their critics as “black helicopter” theorists. Don’t read their lips. Just follow the money. This bipartisan power grab is Washington-led and Washington-fed. It’s not a conspiracy. It’s elementary: All Common Core roads lead to K Street.

— Michelle Malkin is the author of Culture of Corruption: Obama and His Team of Tax Cheats, Crooks and Cronies (Regnery, 2010). Her e-mail address is malkinblog@gmail.com. © 2014 Creators.com

Michelle Malkin — Michelle Malkin is the host of Michelle Malkin Investigates on CRTV.com. Her email address is writemalkin@gmail.com. Copyright © 2018 Creators.com

Most Popular

Law & the Courts

Obstruction Confusions

In his Lawfare critique of one of my several columns about the purported obstruction case against President Trump, Gabriel Schoenfeld loses me — as I suspect he will lose others — when he says of himself, “I do not think I am Trump-deranged.” Gabe graciously expresses fondness for me, and the feeling is ... Read More
Politics & Policy

Students’ Anti-Gun Views

Are children innocents or are they leaders? Are teenagers fully autonomous decision-makers, or are they lumps of mental clay, still being molded by unfolding brain development? The Left seems to have a particularly hard time deciding these days. Take, for example, the high-school students from Parkland, ... Read More
PC Culture

Kill Chic

We live in a society in which gratuitous violence is the trademark of video games, movies, and popular music. Kill this, shoot that in repugnant detail becomes a race to the visual and spoken bottom. We have gone from Sam Peckinpah’s realistic portrayal of violent death to a gory ritual of metal ripping ... Read More
Elections

Romney Is a Misfit for America

Mitt’s back. The former governor of Massachusetts and occasional native son of Michigan has a new persona: Mr. Utah. He’s going to bring Utah conservatism to the whole Republican party and to the country at large. Wholesome, efficient, industrious, faithful. “Utah has a lot to teach the politicians in ... Read More
Law & the Courts

What the Second Amendment Means Today

The horrifying school massacre in Parkland, Fla., has prompted another national debate about guns. Unfortunately, it seems that these conversations are never terribly constructive — they are too often dominated by screeching extremists on both sides of the aisle and armchair pundits who offer sweeping opinions ... Read More
U.S.

Fire the FBI Chief

American government is supposed to look and sound like George Washington. What it actually looks and sounds like is Henry Hill from Goodfellas: bad suit, hand out, intoning the eternal mantra: “F*** you, pay me.” American government mostly works by interposition, standing between us, the free people at ... Read More
Film & TV

Black Panther’s Circle of Hype

The Marvel Cinematic Universe (MCU) first infantilizes its audience, then banalizes it, and, finally, controls it through marketing. This commercial strategy, geared toward adolescents of all ages, resembles the Democratic party’s political manipulation of black Americans, targeting that audience through its ... Read More