Politics & Policy

Farrow Flounders at MSNBC

Shows for toddlers and stoners draw more viewers than the blue-eyed whiz kid.

We’​ve learned something edifying from MSNBC this season: Audiences would rather tune in to early-morning cartoons and ’90s reruns than watch Ronan Farrow.

#ad#As the New York Daily News reported on Monday, MSNBC’s wunderkind is in a ratings no-man’s-land and could be looking at getting booted off the air in his first month, à la Alec Baldwin. Despite his often-touted diplomatic and academic experience, audiences are changing the dial to watch children’s shows or stoner-friendly cartoons rather than Farrow’s reports on Bronies or on President Obama’s popularity in Kenya. As the Daily News noted, Ronan Farrow Daily trails behind 8 a.m. reruns of the Golden Girls and midnight airings of Baggage, a dating show on the Game Show Network.

Below are shows that drew more viewers than Farrow did on Wednesday, March 26, when he received 312,000 total viewers:

1. Hangin’ with Mr. Cooper reruns, Nick at Nite at 6 a.m., 770,000 viewers

 

2. South Park, Comedy Central at 9 p.m., 784,000 viewers

 

 

3. Ben 10: Omniverse, Cartoon Network at 7 a.m., 861,000 viewers

 

4. Baby Daddy, ABC Family at 8:30 p.m., 901,000 viewers

 

5. The Amazing World of Gumball, Cartoon Network at 6 a.m., 972,000 viewers

 

6. Aqua Teen Hunger Force, Cartoon Network at 1:15 a.m., 997,000 viewers

 

7. Squidbillies, Cartoon Network at 1 a.m., 1.1 million viewers

 

8. American Dad reruns, TBS at 2 a.m., 1.2 million viewers

 

9. Paw Patrol, Nickelodeon at 8:30 a.m., 1.6 million viewers

 

10. Team Umizoomi, Nickelodeon at 9:30 a.m., 1.6 million viewers

 

— Andrew Johnson is an editorial associate at National Review Online.

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