They’re calling it the “Go With the Flow” campaign.
Students at the University of East Anglia in Britain are being encouraged to urinate in the shower to save water and help the environment.
Students Debs Torr and Chris Dobson devised the “Go With the Flow” campaign as a submission for the Npower Future Leaders Challenge, where competing students develop plans to reduce their university’s or community’s energy for a shot at a “life-changing trip to the jungle.”
“They want the university’s 15,000 students to take their first wee of the day while having their morning shower,” explains an article in the BBC.
The students assured the news source that they had definitely considered all of the potential health risks of the initiative, but that both one of their professors and the Internet said it was no problem.
A school spokeswoman said that university also stands behind the initiative, because the school encourages “all forms of enterprising, entrepreneurial and employability activity.”
Although they are currently pushing “Go With the Flow” as a campus-specific initiative, the students said they certainly hope it will become popular on a much larger scale.
“Imagine how big an impact it could have if we could get everyone in East Anglia, or even the U.K., to change their morning habits,” Dobson said.
“We’re trying to challenge conventional behavior, to start a debate on a resource that we largely take for granted,” he said.
Perhaps because the initiative is indeed unconventional, the students are offering gift vouchers to the first people to publicly commit to the challenge on Facebook.
— Katherine Timpf is a reporter at National Review Online.