Culture

People Are Very Offended That the Taco Emoji Is Not Culturally Accurate

Does everything have to be a cultural history lesson?

Social-justice activists are fighting against the new taco emoji because it’s not an accurate cultural representation of an authentic Mexican taco.

In a nearly 1,000-word (!) piece for First We Feast, the folks at the food and culture blog LA Taco explain that although their social-justice “quest” is not comparable to “real online-activist movements like #BlackLivesMatter” (um — no kidding) the current emoji represents “everything we are fighting against,” which actually sounds pretty serious to me.

The emoji, they explain, must depict meat, onion, cilantro, and a corn tortilla — and definitely not tomato, lettuce, and cheddar cheese, as in the current version — or else we will have “missed a rare opportunity to preserve the integrity of this dish and raise international awareness.”

In case you’re not already convinced that this is definitely a huge deal, LA Taco goes on to explain that that since “fast-food giant Taco Bell” had launched a petition for a taco emoji last year, the current version clearly represents some kind of corporate-takeover conspiracy:

Taco Bell marketers realized that by pushing for a taco emoji — specifically one that looks like their product — it would help them “own” the mind-space around tacos in their most transmittable form.

#related#“Those of us rooting for a real taco emoji realized this was a high-stakes game that could be exploited by large corporations to push their version of what a taco is and should be — and ultimately control the conversation,” it continues. “If the Taco Bell taco were to be enshrined by the emoji designers at Apple, Google, and Microsoft, it would be a slap in the face to the creators, originators and purveyors of authentic, non-corporate tacos all over the world.”

(Or it would be, you know, just an emoji.)

— Katherine Timpf is a reporter for National Review Online.     

Most Popular

Culture

White Cats and Black Swans

Making a film of Cats is a bold endeavor — it is a musical with no real plot, based on T. S. Eliot’s idea of child-appropriate poems, and old Tom was a strange cat indeed. Casting Idris Elba as the criminal cat Macavity seems almost inevitable — he has always made a great gangster — but I think there was ... Read More
World

Who Is Boris Johnson?

By next week at this time, Boris Johnson will be prime minister of the United Kingdom. Not since Margaret Thatcher has such an outsized personality resided in Number 10 Downing Street. Not since Winston Churchill has such a wit presided over Her Majesty’s Government. Wit is actually the chief reason for ... Read More
Energy & Environment

Ohio Bans ‘Nature Rights’

Finally! After voters in Toledo granted "rights" to Lake Erie -- in a special election, it should be noted, with minuscule turnout -- Ohio has outlawed the enforcement of "nature rights" in a budget bill signed by the governor. From the legislation: Sec. 2305.011...[Definitions omitted] (B) Nature or any ... Read More
Health Care

The Puzzling Problem of Vaping

San Francisco -- A 29-story office building at 123 Mission Street illustrates the policy puzzles that fester because of these facts: For centuries, tobacco has been a widely used, legal consumer good that does serious and often lethal harm when used as it is intended to be used. And its harmfulness has been a ... Read More
Politics & Policy

The Ungrateful among Us

This is the transcript from Episode 156 of The Editors. Rich: How bad were the president’s tweets? What does Ilhan Omar owe to her country? We will discuss all of this and more on this week’s edition of The Editors. I’m Rich Lowry, and I’m joined as always, or at least most of the time by the right, ... Read More