Hillary Clinton’s campaign has come under fire recently from the social-justice Left for the way her branding team has used her logo to commemorate holidays, American history, and anything else they feel will help them pander to as many different ethnic groups as shamelessly as possible. Hillary’s campaign was universally panned when it commemorated the anniversary of Rosa Parks’s arrest for refusing to give up her bus seat by designing a now-infamous “H” symbol featuring Parks positioned at the back of her logo. More recently Clinton was slammed for putting out yet another “H” logo that played on a symbol of Kwanzaa.
The Kwanzaa debacle came on the heels of a disastrous social-media hashtag campaign that saw Hillary come under fire from Hispanic groups and social-justice warriors for appropriating the word “abuela” (Spanish for ”grandmother”). The backlash became large enough to trend to the top of Twitter in the form of the hashtag #NotMyAbuela. In its wake, her campaign is doing everything short of telling stewardesses that she speaks jive to show she is both culturally attuned and as clever with graphic design as the Obama campaign was in the past.
In the interest of assisting the Clinton campaign with navigating the intricate balances of cultural sensitivity when it comes to graphic design, I’ve gone ahead and created some logos for use in the new year:
In an age with so much controversy concerning Native American–themed sports logos, it’s important for Hillary to show support to tribal groups across the country. This will also go far in energizing the Elizabeth Warren–loving base of her party that has found a more relatable messenger in Bernie Sanders. Hillary can instantly rally Native American groups with this simple logo below:
February brings the Chinese New Year and with it the perfect opportunity for Hillary to flex not only her team’s design muscles but her diplomatic ones as well. With Donald Trump barnstorming across the country decrying what he sees as China’s economic exploitation of the U.S., the former Secretary of State can take a friendlier approach to mark the occasion:
March will be a busy month for the Clinton campaign’s branding team. They will have to come up with Hillary-logo concepts for both Mardi Gras and St. Patrick’s Day right in the middle of the grueling primary season. I suggest the following two designs: They will surely help shore up her lagging support among the drunk-white-men demographic.
When May approaches, Hillary will have the opportunity to make up for her catastrophic #NotMyAbula embarrassment by showing proud Hispanics all over the country that no one understands their struggles as well as a 69-year-old wealthy white grandmother. There will be no better means of accomplishing this than by releasing a new logo on Cinco De Mayo. The actual Hispanic candidates running for the GOP nomination wouldn’t stand a chance:
There are certainly many more graphic-design possibilities for Hillary. Feel free to leave any suggestions for new logos in the comments below and I’ll be sure to pass them on to her campaign.