The stigma against cultural appropriation is alive and well, including in the world of fashion.
Critics took to social media this week to criticize fashion designer Gucci’s choice to have white models wear pieces that looked like traditional Sikh turbans and Muslim hijabs for its autumn and winter 2018 show.
Canadian model Avan Jogia began the backlash with a tweet asking the fashion leader why it could not have found a “brown model” to wear the turbans at Milan’s Fashion Week. He encouraged all people of color to call out cultural appropriation.
“Yo.. @gucci … I mess with you guys… but this isn’t a good look for you,” Jogia, 32, tweeted.
Yo.. @gucci … I mess with you guys… but this isn’t a good look for you… could you not find a brown model? pic.twitter.com/INqxwrfB0t
— Avan Jogia (@AvanJogia) February 22, 2018
and please, other people of colour, this happens to ALL of us, say something even if it doesn’t apply to you personally. I got you, if you got me.
Peace and love. 🙏🏽 pic.twitter.com/a5PUW5hux3— Avan Jogia (@AvanJogia) February 22, 2018
Some members of the Sikh community joined in raking the fashion line over the coals for using Western models, saying it is disrespectful to those who wear religious headwear. And some Twitter users called Gucci “offensive” and “irresponsible” and were incensed that white models paraded the accessories down the runway while those who wear them as a way of life are sometimes harassed.
What I wanna know is who at @gucci thought this was okay. You really had to go and appropriate cultural and religious wear? Could you not find a hijabi model? Could you not find a Sikh model? Do better. pic.twitter.com/dARrszcghN
— thank you Jonghyun 🎗 (@sapnainthecity) February 22, 2018
The backlash comes after a Sikh man on Wednesday was attacked as he stood outside Parliament in London by a man who shouted “Muslims go back” and tried to rip off the Sikh man’s turban.
Other commenters were gentler, insisting no disrespect was meant by wearing the accessories.
exactly it’s not a real turban… but a hat and has been used in fashion for years. nobody is pretending or trying to be a sikh by wearing one. if they were then yeah that would be a problem.
— R (@epiphanyattack) February 23, 2018
Former Huffington Post UK editor Poorna Bell addressed white people directly, asking them to check their privilege:
The most depressing thing about this are the ignorant 'why is this not ok for white people to do' comments. Understand the history, the prejudice against Sikhs, and the blindness of your own privilege in that you can't even contemplate why this is a huge problem https://t.co/AP2n2N6dGy
— Poorna Bell (@poornabell) February 23, 2018
“The turban look was an absolute mockery and the bindi. It doesn’t feel like it’s done by accident anymore,” Amaliah reporter Lamisa Khan told Huffington Post UK. “It’s as though they’re doing it on purpose for attention.”
Gucci’s parent company, Kering, did not return a request for comment.