Republicans Have No Brand Problem

Haley Barbour speaks at a General Electric conference on “American Competitiveness: What Works” in Washington, D.C., in 2012. (Joshua Roberts/Reuters)
Talking politics with Haley Barbour.

NRPLUS MEMBER ARTICLE I n 1987, Haley Barbour and his partners hung out a shingle in Washington, D.C., doing business as the BGR Group. While their rivals up and down K Street were calling themselves senior counsellors or strategic communicators or global navigators, Barbour chose to self-identify as a “lobbyist,” which in the capital of world euphemism caused a ripple of arch surprise. The job of a lobbyist — unlike your own job, dear reader — is approved expressly by the U.S. Constitution, but it has never won a place in public affection alongside, say, the small-animal veterinarian.

Barbour was well prepared for the new

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Neal B. FreemanNeal Freeman is a former editor of and columnist for National Review and the founding producer of Firing Line.


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