The massive Chinese audience may guarantee short-term profits, but at what price down the road?
NRPLUS MEMBER ARTICLE T he nba should be delighted. Its once American sport is now globalized. Its talented players, who have redefined the very game itself, are the best by far in the world.
Many have become cultural icons, and a few are now billionaires. Indeed, the players are very rich, the owners far richer. The league’s geniuses weigh in with lectures on culture and politics. And the NBA’s public relations are Machiavellian in their ability to make corporatism seem hip.
That said, a number of proverbial NBA chickens are coming home to roost.
No one quite knows how much money the National Basketball Association, its individual teams, …
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