The Corner

708 with a Bullet

From the Daily News, on Ronan Farrow’s rough start:

Farrow, 28 — the opinionated, blue-eyed son of actress Mia Farrow and either Woody Allen or Frank Sinatra (even Farrow’s not sure which) — has been a disaster for MSNBC. The channel took the frequent cable-show guest and handed him his own program, “Ronan Farrow Daily,” which premiered in late February.

“He sort of stinks on TV,” an MSNBC source told Confidenti@l. “He hasn’t turned out to be the superstar they were hoping for.”

The theory was that Farrow, a Rhodes scholar who graduated college when he was 15 and went on to score degrees from Yale and Oxford, would bring his 245,000 Twitter followers with him to television. “But that hasn’t happened,” the source said. “Just because someone is a boy genius-turned-Twitter star doesn’t mean they deserve their own TV show.”

Last Wednesday, Farrow drew an average of about 312,000 total viewers, which might be stellar for Twitter but “is rather measly for someone who is supposed to be a major national personality,” another source said.

Even worse: Wednesday’s show was 708th among all programming ranked by Nielsen, in both total viewers and the 18-to-49 age group advertisers covet. The midnight airing of “Baggage” on the Game Show Network came in ahead of it, at No. 707, and the 8 a.m. “Golden Girls” on the Hallmark Channel (No. 700) crushed it.

I have no major brief against Farrow. I’ve never watched his show. I’ve maybe seen him on TV twice. But for all I can tell he’s pretty sharp earnest young liberal. But I’m kind of at a loss as to why anyone at MSNBC thought he was a “major national personality.” I’m not sure I knew who he was until MSNBC announced they were giving him a show.  I keep reading about how having 245,000 twitter followers is a main reason he got that show, which seems kind of crazy to me (even assuming all of those followers are real). Admittedly, that’s more than twice as many as I have. But it’s a good deal less than The Honest Toddler. I suspect that the folks at MSNBC have once again fallen victim to their own bubble. No doubt in the halls of 30 Rock, Farrow is a major personality. But the nation is much larger than that. You’d think MSNBC would have learned that lesson by now. 

Most Popular

Politics & Policy

Students’ Anti-Gun Views

Are children innocents or are they leaders? Are teenagers fully autonomous decision-makers, or are they lumps of mental clay, still being molded by unfolding brain development? The Left seems to have a particularly hard time deciding these days. Take, for example, the high-school students from Parkland, ... Read More
Elections

Romney Is a Misfit for America

Mitt’s back. The former governor of Massachusetts and occasional native son of Michigan has a new persona: Mr. Utah. He’s going to bring Utah conservatism to the whole Republican party and to the country at large. Wholesome, efficient, industrious, faithful. “Utah has a lot to teach the politicians in ... Read More
Law & the Courts

What the Second Amendment Means Today

The horrifying school massacre in Parkland, Fla., has prompted another national debate about guns. Unfortunately, it seems that these conversations are never terribly constructive — they are too often dominated by screeching extremists on both sides of the aisle and armchair pundits who offer sweeping opinions ... Read More
U.S.

Fire the FBI Chief

American government is supposed to look and sound like George Washington. What it actually looks and sounds like is Henry Hill from Goodfellas: bad suit, hand out, intoning the eternal mantra: “F*** you, pay me.” American government mostly works by interposition, standing between us, the free people at ... Read More
Film & TV

Black Panther’s Circle of Hype

The Marvel Cinematic Universe (MCU) first infantilizes its audience, then banalizes it, and, finally, controls it through marketing. This commercial strategy, geared toward adolescents of all ages, resembles the Democratic party’s political manipulation of black Americans, targeting that audience through its ... Read More