About Chevron

Well, I see Jonah is engaging in his favorite pastime of Tormenting the Suits. His Chevron/robots post has fun at the expense of a valued NR advertiser of yore (and one can only hope the future). Left with no choice, I don armor and helmet and mount steed to joust with my colleague, for a match of Ye Old Lesson-Teaching.

Of course, Jonah’s lance is longer than mine, so I expect annihilation, but before I go to my reward, I must say, seriously, that I have zero problem with Chevron engaging in Professor Science-y school programs, and then bragging about it as part of an advertising campaign. Some ad efforts sell gasoline, others create a corporate image — the market will decide if this approach works. And as a father of five (middle school, high school, college, and one graduate), and a one-time BattleBots junkie, I personally find this robot program worthwhile: In a nation that ranks behind everyone from Burkina Fatso to Burpistan in science-test scores, it’s a good thing when a company seeks to inspire the inner Jimmy Neutron in American kids. It is precisely the encouragement they need, and indeed what the country needs.

So: Kudos to the oil boys for trying to make science interesting to youngsters. And as for you, Jonah, yes, you are right — all of us wish companies such as Chevron would be content knowing they provide countless jobs, enhance the retirement of millions, and make cars go broom broom. Nevertheless — Prepare ye for mine lance!

Most Popular

Elections

Romney Is a Misfit for America

Mitt’s back. The former governor of Massachusetts and occasional native son of Michigan has a new persona: Mr. Utah. He’s going to bring Utah conservatism to the whole Republican party and to the country at large. Wholesome, efficient, industrious, faithful. “Utah has a lot to teach the politicians in ... Read More
U.S.

Fire the FBI Chief

American government is supposed to look and sound like George Washington. What it actually looks and sounds like is Henry Hill from Goodfellas: bad suit, hand out, intoning the eternal mantra: “F*** you, pay me.” American government mostly works by interposition, standing between us, the free people at ... Read More
Film & TV

Black Panther’s Circle of Hype

The Marvel Cinematic Universe (MCU) first infantilizes its audience, then banalizes it, and, finally, controls it through marketing. This commercial strategy, geared toward adolescents of all ages, resembles the Democratic party’s political manipulation of black Americans, targeting that audience through its ... Read More