The Corner

Ill Itter Uh C

I was one of the million or so people who canceled Netflix because of the price hike. So today came the eat-crow e-mail from CEO Reed Hastings, apologizing for the way his company yadda yadda yadda.

He announced that the DVD part of Netflix is going to call itself Qwikster. Now I’m going to need to hear another apology. Qwikster isn’t the first company to debase the English language and it won’t be the last, but this name is just plain stoopid.

John J. Miller — John J. Miller is the national correspondent for National Review and the director of the Dow Journalism Program at Hillsdale College. His new book is Reading Around: Journalism on Authors, Artists, and Ideas.

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