‘Military Channel’: Out; ‘American Heroes Channel’: In

Rebranding:

The Military Channel is getting a new name and programming focus.

Discovery Communications announced at the Television Critics Association Press Tour in Pasadena on Thursday that starting March 3, the modestly rated cable channel will be called the American Heroes Channel (or AHC for short). The programming will edge away from being nearly exclusively focused on military-themed documentaries and instead embrace heroes from all walks of life.

“Although America is a country born from acts of heroism on the battlefield, true heroism isn’t reserved solely for military,” said the network’s general manager, Kevin Bennett. “We know our viewers love the stories of real-world valor presented by our signature military series, and American Heroes Channel will remain the destination for military fans. However, we’re excited to offer viewers a more diverse voice and storytelling style with American Heroes Channel that captures the best of the Military Channel’s niche appeal while providing viewers with additional insight into contemporary world events and biographical stories.”

I understand the move and it’s a natural consequence of the growth in cable programming and a quest for eyeballs. 

It’s also why I no longer watch the History Channel and its lineup of shows that have nothing to do with History. Or the Animal Planet channel and its “Finding Bigfoot” show, which I have admittedly watched, although I don’t think it has a place on the Animal Planet channel. 

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