NBC Sports Will Continue to Sponsor Gun Trade Show

Wonder how this news sits with the Muppets on MSNBC? Bloomberg:

NBC Sports is sticking with its commitment to sponsor the largest U.S. gun trade show next week, a month after an elementary-school shooting in Connecticut killed 20 children.

NBC Sports Network will remain the 2013 SHOT Show New Product Center Sponsor, said Greg Hughes, a spokesman for the channel. One of NBC’s marquee broadcasters, Bob Costas, criticized gun laws weeks before the Connecticut shooting, after the murder-suicide of a Kansas City Chiefs football player.

The National Shooting Sports Foundation Inc.’s SHOT Show last year billed itself as “more than about selling and buying; it’s a powerful display of industry unity and its resolve to meet any challenge affecting the right to make, sell and own firearms.” The NSSF is headquartered in Newtown, Connecticut, where a gunman killed 20 children and six adults in an elementary school on Dec. 14 with a semiautomatic rifle.

NBC Sports Network, formerly called Versus, has been a sponsor of the show for “several years,” according to Hughes. The cable channel airs hunting and fishing shows and participates as a sponsor “as part of our commitment to our outdoor-programming block,” Hughes said in a telephone interview.

The SHOT Show takes place from Jan. 15 to Jan. 18 in Las Vegas at the Sands Expo & Convention Center. SHOT stands for Shooting Hunting Outdoor Trade.

NSSF President Steve Sanetti said he had never seen the organization “so unified and united” in its purpose, according to a January 2012 statement. The group is a member of the White House panel that’s discussing gun regulations.

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