Univision Goes All Out to Promote Obamacare

It looks like conservatives are spending too much time monitoring the liberal bias of ratings-challenged MSNBC and not enough time on Univision. Via BuzzFeed:

The Obama administration has been working overtime in recent months to enroll uninsured Latinos — one of the groups most likely to be uninsured — but it’s not just the White House making a concerted effort.

For more than a year, the Spanish-language television network Univision has embarked on their own company-wide effort to get Latinos signed up on the exchanges, working through newscasts, special programming, advertising partnerships, and a dedicated health care website.

Univision has not only been providing information to their viewers as to how to sign up but openly encouraging them to do so.

The network’s “empowerment initiatives” team — which focuses primarily on health and educational programming — began looking for partners to help their audience find coverage last year. Univision ultimately went with the California Endowment and the Ford Foundation, launching in earnest last April.

The company makes no bones about what they were trying to do. Empowerment Initiatives Director Stephen Keppel told BuzzFeed that the company thinks “it’s better to have health insurance than not to have it” and because of the high number of uninsured Latinos, it was an important initiative for them to take on.

The approach has been wide and varied. Beyond information on a website, Univision has sponsored several town halls — including one with President Barack Obama. The network produced an hour-long documentary on a Texas family that practically went bankrupt from medical bills, and has aired a weekly program on preventive health care as it relates to the Affordable Care Act. That’s in addition to any events or news local Univision affiliates produce.

“Those are just some ways we went beyond just regular news stories to tell this story,” Keppel said.

The rest here.

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