Chevrolet Signs Deal with Rivals Manchester United and Liverpool

Back in May, Chevrolet’s parent company, GM, signed a five-year sponsorship deal with Manchester United to be their new seat sponsor, replacing Audi, in the hope of making Chevrolet a global brand. Chevrolet has announced it will replace insurance giant Aon as the club’s shirt sponsor for seven years beginning in the 2014–15 season, becoming only the fifth shirt sponsor in the club’s history. The deal is worth £200 million ($314,000,000) and will ensure the automaker’s exposure to the club’s putative 659 million fans worldwide.

The deal comes just days after Chevrolet signed a four-year deal with Manchester’s historical rival Liverpool Football Club to be Liverpool’s official automotive partner. Chevrolet will be displayed in Anfield, Liverpool F.C.’s home ground; and in their publications and on their website.

Again, I don’t think the likes of Wayne Rooney, Steven Gerrard and others will be buying the Volt anytime soon. But Chevrolet certainly comes out the winner in the constant and bitter rivalry between these two historic English teams.

Most Popular

Law & the Courts

Obstruction Confusions

In his Lawfare critique of one of my several columns about the purported obstruction case against President Trump, Gabriel Schoenfeld loses me — as I suspect he will lose others — when he says of himself, “I do not think I am Trump-deranged.” Gabe graciously expresses fondness for me, and the feeling is ... Read More
Politics & Policy

Students’ Anti-Gun Views

Are children innocents or are they leaders? Are teenagers fully autonomous decision-makers, or are they lumps of mental clay, still being molded by unfolding brain development? The Left seems to have a particularly hard time deciding these days. Take, for example, the high-school students from Parkland, ... Read More
PC Culture

Kill Chic

We live in a society in which gratuitous violence is the trademark of video games, movies, and popular music. Kill this, shoot that in repugnant detail becomes a race to the visual and spoken bottom. We have gone from Sam Peckinpah’s realistic portrayal of violent death to a gory ritual of metal ripping ... Read More

Romney Is a Misfit for America

Mitt’s back. The former governor of Massachusetts and occasional native son of Michigan has a new persona: Mr. Utah. He’s going to bring Utah conservatism to the whole Republican party and to the country at large. Wholesome, efficient, industrious, faithful. “Utah has a lot to teach the politicians in ... Read More
Law & the Courts

What the Second Amendment Means Today

The horrifying school massacre in Parkland, Fla., has prompted another national debate about guns. Unfortunately, it seems that these conversations are never terribly constructive — they are too often dominated by screeching extremists on both sides of the aisle and armchair pundits who offer sweeping opinions ... Read More

Fire the FBI Chief

American government is supposed to look and sound like George Washington. What it actually looks and sounds like is Henry Hill from Goodfellas: bad suit, hand out, intoning the eternal mantra: “F*** you, pay me.” American government mostly works by interposition, standing between us, the free people at ... Read More
Film & TV

Black Panther’s Circle of Hype

The Marvel Cinematic Universe (MCU) first infantilizes its audience, then banalizes it, and, finally, controls it through marketing. This commercial strategy, geared toward adolescents of all ages, resembles the Democratic party’s political manipulation of black Americans, targeting that audience through its ... Read More