Right Field

GM Now Man U’s Seat Sponsor

General Motors has signed a five-year sponsorship deal with Manchester United (replacing Audi) in the hopes of turning Chevrolet into a global icon. Manchester United, which claims to have 659 million fans worldwide, presents the carmaker with a truly global marketing opportunity. GM claims that its decision to ditch Super Bowl advertising isn’t related to numbers, but the company realized the potential in partnering with the 19-time Premier League champions when the worldwide audience for the recent Manchester derby reached some 600 million people, compared with the 110 to 115 million who make up the Super Bowl audience.

With this deal, Chevrolet’s presence will be visible on signs, scoreboards, player benches, and on backdrops and chairs during interviews. Chevy will also be allowed to display the Manchester United logo in their stores. Chevy will also sponsor two Manchester United friendlies in China this summer, where GM is a market share leader.

(Don’t think the likes of Wayne Rooney and his teammates will be buying the Volt anytime soon, though).

Most Popular

National Security & Defense

Leave McMaster Be

About every two months, there are rumors that Gen. H. R. McMaster might be let go as Trump’s national-security adviser (along with many other stellar appointees). The world, however, is a much more logical and predictable place than it was 14 months ago. We’ve restored ties to the Gulf monarchies; Israel ... Read More
Economy & Business

What Kudlow Got Right in 2007

Lawrence Kudlow’s appointment to be director of the National Economic Council has brought out the critics, who have combed through his copious writings to find every wrong call he has made over the decades. One passage that has come in for some ridicule, though, doesn’t deserve it. Here’s Kudlow, writing ... Read More
Film & TV

Love, Simon Outs Hollywood’s Youth Exploitation

Simon (Nick Robinson), the 17-year-old white gay high-school student in Love, Simon, appears to be a comic version of the protagonist in Moonlight. Rather than blatantly copy that Oscar-winning black-gay-victim film, Love, Simon remakes the pathetic Moonlight in the more marketable guise of a sitcom about a ... Read More

Caesar salads, black-eyed peas, &c.

A story I heard about Trump reminded me of a story I once heard about Lyndon Johnson -- the two men have some traits in common. The story about Trump comes from the Wall Street Journal, to wit, In a private room in China’s Great Hall of the People in November, Secretary of State Rex Tillerson sat with ... Read More

Don’t Bork Gina Haspel

President Donald Trump’s pick for CIA director is about to experience a good Borking. No one doubts her professionalism, and she’s been endorsed by Obama intelligence officials. Yet Gina Haspel’s long career at the agency, including extensive work undercover in the field, is getting blotted out by her ... Read More