Why Wear Your Team’s Jersey When It Can Wear You?

La Liga team Sevilla has a novel way to increase revenue. The team sells space on the back of their players’ jerseys — 24 euros for the season — where fans can place a photo of themselves. However, if you think you’ll see your smiling face, think again: the images are nearly microscopic — two millimeters square — and many images are crammed together in the numbers. You’ll need a powerful telescope to actually find your face, if you can keep up with your chosen number.

Most Popular

U.S.

Fire the FBI Chief

American government is supposed to look and sound like George Washington. What it actually looks and sounds like is Henry Hill from Goodfellas: bad suit, hand out, intoning the eternal mantra: “F*** you, pay me.” American government mostly works by interposition, standing between us, the free people at ... Read More
Film & TV

Black Panther’s Circle of Hype

The Marvel Cinematic Universe (MCU) first infantilizes its audience, then banalizes it, and, finally, controls it through marketing. This commercial strategy, geared toward adolescents of all ages, resembles the Democratic party’s political manipulation of black Americans, targeting that audience through its ... Read More