The Feed

Mattel’s ‘Barbie®’ Doll to Appear in SI Swimsuit Issue

This year, the Sports Illustrated Swimsuit Issue turns 50, which means that plenty of SI Swim Legends will be popping up to pay tribute to this all-American institution. But among the Kates and Heidis and Christies, there’s one unexpected name making an appearance in this year’s issue: Barbie. Yes, that Barbie. 

For the first time, the Mattel fashion doll will be the star of an editorial feature inside the magazine, shot by longtime SI photographer Walter Iooss Jr. (He’s the man behind such iconic images as Cheryl Tiegs’ infamous fishnet bathing suit photo and Kate Upton’s 2012 cover.) In one shot, readers will see the original 1959 Barbie in her black-and-white striped one-piece alongside the new 2014 Sports Illustrated Swimsuit Barbie (on Target shelves this month) wearing a modern interpretation of the outfit. Another photo features a group of Barbie dolls modeled after the SI Swim “Legends” appearing in the issue.

Along with the editorial spread, Mattel and SI are also collaborating on an advertorial component around Barbie’s new “#unapologetic” campaign, which celebrates Barbie’s (sometimes divisive) role in society. “As with Barbie, every year the Swimsuit edition sparks conversations about women and body image, and Sports Illustrated stands unapologetically behind this issue that women, in reality, love,” a Mattel spokesperson told Adweek. “Unapologetic is a rally cry to embrace who you are and to never have to apologize for it.” A billboard teasing the campaign (and Barbie’s involvement in the Swimsuit Issue) made its debut in Times Square earlier this month. . .


Most Popular

Politics & Policy

Political Clans Choose Public Life

Announcing that she has filed for divorce from her husband, Donald Trump Jr., Vanessa Trump wrote: “We ask for your privacy at this time.” That isn’t quite what she meant — apparently, nobody in the Trump family ever will speak English as fluently as Melania — but the sentiment was predictable enough. ... Read More


Happy Saint Patrick’s Day, everyone. Hope it has been a good one. Yesterday, I had a tale in my Impromptus column. I had been to Harvard, to conduct a couple of interviews, and I waxed nostalgic. In Widener Library, there are bag-checkers -- people checking your bags on your way out. Ages ago, there was this ... Read More

Two Truth-Tellers, Brave as Hell

Yesterday, the Human Rights Foundation hosted an event they called “PutinCon” -- a conference devoted to the Russian “president,” Vladimir Putin: his rise and his deeds, both at home and abroad. Participating were both Russians and well-wishing foreigners. It was, above all, a day of truth-telling -- a ... Read More


EMPIRICAL   As I can fathom neither endlessness nor the miracle work of deities, I hypothesize, assume, and guess.   The fact that I love you and you love me is all I can prove and proves me. — This poem appears in the April 2 print issue of National Review. Read More
Politics & Policy

Rolling Back Dodd-Frank

The Senate on Wednesday passed a bill that would roll back parts of Dodd-Frank. The vote was 67–31, with 17 members of the Democratic caucus breaking party lines. If the legislation passes the House and is signed, it will be the largest change to the controversial financial-reform package since it became law in ... Read More
Politics & Policy

Samantha Power Regrets

‘I’ve had a lot of bad ideas in my life,” former U.N. ambassador Samantha Power tells Politico. “Though none as immortalized as that one.” Wow. It’s a major concession. And what might “that one” be? Not standing idly by in the White House while Iranians protested a fixed election in 2009, then ... Read More