The Home Front

The Cookie Battle: It’s Not Pride, It’s Taking Sides

Remember when big corporations were considered greedy? When Governor Romney’s “corporations are people too, my friend” line drew some laughs? Remember when corporations were the representatives of the dreaded 1 percent?

That was oh-so-two-months-ago. For the fourth year in a row, President Obama declared June “Lesbian, Gay, Bisexual, and Transgender Pride Month,” and corporations used this opportunity to revamp their image. “The lesbian, gay, bisexual, and transgender (LGBT) community has written a proud chapter” in American history, the president said:

From brave men and women who came out and spoke out, to union and faith leaders who rallied for equality, to activists and advocates who challenged unjust laws and marched on Washington, LGBT Americans and allies have achieved what once seemed inconceivable. This month, we . . . recommit to securing the fullest blessings of freedom for all Americans.

That’s when your favorite companies began bragging about their commitment to homosexuality in an effort to attract the homosexual buying community and their liberal friends. Kraft Foods photoshopped an Oreo cookie with rainbow stuffing, made to celebrate Gay Pride month. General Mills (owner of Betty Crocker) opposed a ban on same-sex marriage in their home state of Minnesota. AT&T tweeted their support: “It’s gaypride and @ATT is celebrating. Let the picture tagging begin,” linking to a YouTube video in which the corporation brags that they have been more gay-friendly (and for a longer time) than other companies.

One look at the laughable “diversity statement” of General Mills demonstrates these companies are not simply extending their hand to a potential customer base with a large percentage of disposable income:

We cultivate an inclusive environment by considering all dimensions of diversity — not just the primary areas such as gender, race and sexual orientation — but also cultural aspects including values, preferences, beliefs and communication styles.

General Mills forgot the asterisk, however, by the phrase “all dimensions of . . . values, preferences, beliefs,” which reads:

*This excludes the values and beliefs of anyone who has traditional beliefs about homosexuality shared by three major religions for the past 3,000 years.

After all, does the company really respect the values and beliefs of its Christian customers and employees as the company with this political stand (opposing a same-sex marriage ban) and moral stand (proclaiming gay sex is a higher and more important “value” than traditional Christian values)?

And these companies are doing this with kids’ breakfast cereals and cookies.

In other words, “Gay Pride Month” is a political and moral statement by the Obama administration and large corporations to marginalize and shame people who don’t want to celebrate all things gay.

Maybe corporations are sick of being criticized by the 99 percent. Maybe they’ve gotten tired of simply making products and now want to become our moral leaders. Maybe General Mills is trying to appease Michelle Obama, especially since Lucky Charms can’t be grown in her garden and are still available to purchase in New York.

But perhaps instead of all the self-congratulatory ads and rainbow colored cookies, they should try to make quality products and respect all of their customers’ values.

After all, heterosexual conservative Christians are customers too, my friend.

Related Articles:

Coming Out of the Pantry: Homo-snacks-uality

Homosexuality, Morality, and Talladega Nights Theology

Kraft Foods Shows Lack of Concern for Conservative Customers

Nancy French — Nancy French is a three-time New York Times best-selling author and a longtime contributor to National Review Online.

Most Popular

National Security & Defense

Leave McMaster Be

About every two months, there are rumors that Gen. H. R. McMaster might be let go as Trump’s national-security adviser (along with many other stellar appointees). The world, however, is a much more logical and predictable place than it was 14 months ago. We’ve restored ties to the Gulf monarchies; Israel ... Read More
Economy & Business

What Kudlow Got Right in 2007

Lawrence Kudlow’s appointment to be director of the National Economic Council has brought out the critics, who have combed through his copious writings to find every wrong call he has made over the decades. One passage that has come in for some ridicule, though, doesn’t deserve it. Here’s Kudlow, writing ... Read More
Film & TV

Love, Simon Outs Hollywood’s Youth Exploitation

Simon (Nick Robinson), the 17-year-old white gay high-school student in Love, Simon, appears to be a comic version of the protagonist in Moonlight. Rather than blatantly copy that Oscar-winning black-gay-victim film, Love, Simon remakes the pathetic Moonlight in the more marketable guise of a sitcom about a ... Read More

Caesar salads, black-eyed peas, &c.

A story I heard about Trump reminded me of a story I once heard about Lyndon Johnson -- the two men have some traits in common. The story about Trump comes from the Wall Street Journal, to wit, In a private room in China’s Great Hall of the People in November, Secretary of State Rex Tillerson sat with ... Read More

Don’t Bork Gina Haspel

President Donald Trump’s pick for CIA director is about to experience a good Borking. No one doubts her professionalism, and she’s been endorsed by Obama intelligence officials. Yet Gina Haspel’s long career at the agency, including extensive work undercover in the field, is getting blotted out by her ... Read More