Andrew: I’m an agnostic, so to speak, on changing the name of Rte. 666. Agree that it might be a nifty place to visit–if only to say you’ve had the experience of driving on the devil’s highway. Not sure I’d want to live there, though, and have some sympathy for locals who find it uncomfortable. Imagine if your name was Damien. (Bonus news hook: Gregory Peck, may he RIP, starred in The Omen.)