Pretty much everything about the Beto phenomenon is ridiculous, but like Jim, I think his campaign has to be taken seriously. Charisma has always counted in politics, and now more than ever. The latest Beto thing is standing on counter-tops at coffee shops, which doesn’t sound like much of a thing, but has generated a lot of attention and comments.
https://twitter.com/patrick_of_bama/status/1108006486863736832
I agree with this Vox piece that it works for him, by demonstrating a relaxed cool and youthfulness. I’m not sure that Beto can simultaneously beat back the white-privilege police on the Left, ride his persona to continued media attention and fundraising success, and maintain his incredibly vague stance on most matters of substance, but he’s got a real shot.